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Worn by It-girls Barbie Ferreira and Salem Mitchell, CR sits with the creators behind the emerging jewellery brand, which will turn 2021 onto an eternal pearl necklace
Despite the global catastrophe and the huge economic recession, the results of the COVID-19 pandemic have hardly provided any positive factors to offset the huge negative factors, including the substantial growth of small business start-ups.
According to the U.S. Census, startups have grown from 3.5 million in 2019 to 4.4 million in 2020, an increase of 24%. Black-owned companies, AAPI-owned companies, women-owned companies, etc. are all showing off, because buyers are becoming more aware of supporting small businesses and are now more inclined to buy online.
With the provision of free time, various creatives around the world are using isolation as a way out, devoting their time to building brands and production processes. This is true for Mary Anderson and Yasmine Geurts, the co-owners of the accessories business owned by the women who swept our feed, Mudd Pearl. "As an isolation project, we played with the design of pearl necklaces for fun. Naturally, we took a bit of photos. Our friends started to ask for it. After the friend’s 20th order, it seemed like a business had found us. This It makes sense," Anderson said.
AIRCR cover stars Barbie Ferreira (Barbie Ferreira) and Salem Mitchell (Salem Mitchell) and other our favorite wear, this Depop-born brand's exquisite design mainly uses their iconic medium-shiny Natural pearls. When the irritant enters the oyster shell, the natural pearl will take on a unique individual shape, so no two mud beads are truly the same. "The way pearls are formed is very similar to the healing conditions of humans. Oysters form a smooth coating around small wounds in order to coexist with it. Each method of protection is very individual and can never be accurate. For me, Holding a pearl is a physical manifestation of holding one's own resilience," Geurts said.
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"It seems that entrepreneurship has found us, it makes sense"-Mary Anderson
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In fact, most of the inspiration for the design comes from the pearl itself. "We will really get into a design, and then we will soon get tired of it, so we have adjusted and adjusted every new work. Our attention span is short, but our attention to detail is very strong!" Anderson Say. "I like to watch the design grow a new body and personality," Geurts continued. "Sometimes it feels like they are their own creatures, and we just facilitate this process before they pack up for a new life."
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A string of pearls may be as classic as red lips or a little black dress, but in the eclectic fashion of Mudd Pearl, these pieces bring the style of 2021 to the traditional pearl necklaces we know and love. "We all know the image of the classic Baroque necklace in Renaissance painting and the traditional concept of accepting grandmother's pearls. We want to reimagine this sensual elegance so that people can embody it by themselves," Anderson said. Geurts pointed out that the first piece she designed for Mudd Pearl was actually modified from a broken pearl necklace. "I shortened the original work a bit and made the remaining pearls into "Moth Fantasy". That week I felt very perverted and wanted to express it through the original name "Moth Man", but Mary said it was too alike and too scary So we replaced "man" with "fantasy"." With the rise of handmade jewelry trends such as pony beads and non-uniform beading, Mudd Pearl emerged in today's saturated jewelry market, where the old and the new blended together in the 1600s. Baroque paintings created the same sacred female image-girls for today's It.
Throughout the interview, the two referred to Mudd Pearl as their "little baby" and "our son". This store consumes the same gentle care as a real baby, which suggests that Anderson and Geurts can balance work and rapid growth. To challenge the mud beads. "Balance careers have always been crazy, but this is the best way," Geurts said. "We are all lucky to have a common and personal advantage in everything needed to run a business." Anderson is the co-founder of And such, a boutique public relations and consulting agency. He works with female-led beauty and fashion brands to help other entrepreneurs realize their visions. Geurts is the representative of the New York Muse Management Company; When occupied by daily work, they will sip wine and work hard for the Mudd Pearl dream. "Yasmin and I basically work twice a day. I work from 9 am to 5 pm, come over for a drink at night, and work at Mudd Pearl until late at night," Anderson said.
So, what is the next step for Mudd Pearl? The stores currently hosted on Depop and Café Forgot are planning some major expansions. "When we first launched this brand, we just shot with an iPhone at home, and we haven't come up with a logo yet. With a lot of help from our community, everything became so fast and unexpectedly implemented." Recently , The pair established contact with Toronto-based silversmith Anya Vetrova to improve their hardware and collaboration on Mudd Pearl’s first website and inauguration. "Things will soon become very real," Anderson said.
So here is a pearl of wisdom. Throw away your grandmother's old pearl necklace and replace it with some new sensual elegance in Mudd Pearl's unique creative form. You will not regret it.
Buy the current Mudd Pearl collection on Muddearl.com.