Blog: Social Environment/Social Media

"Before you see it everywhere, take a look here." Read the introduction to Pinterest's eighth annual Pinterest forecast report. "People use Pinterest to plan for the future. This means we know what will happen next," a statement on the platform read. "In fact, eight out of ten of our forecasts for 2021 have come true. This is not another year-end trend report. This is a report that has not yet become a trend — a window into the future from where people planned it. Let's We look forward to 2022."

As the largest trend report on social media platforms to date, the 2022 edition is packed with more than 175 trends that are expected to become major trends in the coming year, from travel and food to fashion and happiness. Interestingly, the report started with jewellery style, and Pinterest labeled this trend as “jewelized”.

Although this trend is not just jewelry—crystal eye makeup and rhinestone pedicures are some of the popular searches—it also lists traditional (ish) jewelry items ("ear management" is a notable search term). The report states: "Gen Z is driving an accessory trend that goes beyond basic earrings, cuffs or layered necklaces." "From tooth gems to crystal eye decorations, they are becoming more creative and adding to the whole body Accessories."

The report also detailed some search terms by region. For example, according to some of its data, it is expected that in 2022, lip rings, cross earrings and quirky jewelry will all be popular in Mexico.

The best part of Pinterest's report is the part where it advises on how brands can use their trends, even categorizing company types (beauty, fashion, food and beverage, parenting brands, etc.). It makes sense to read through and understand how to apply suggestions to multiple social platforms (not just Pinterest).

"Maybe this is a sign of the times, but people like clocks and watches more than ever," the report said of its "hot clock" trend. "Oversized clocks, vintage watch bracelets and luxury men's watches as decorations will define the style of 2022, especially Gen X and baby boomers." Some people say that once smart phones appear, watches will be like Dodos! It seems that now may be the right time to strengthen the watch display.

"Hellenic Revival" contains many popular search terms related to ancient Greek inspiration. One of the most popular search terms is "Ancient Greek Jewelry", which paved the way for antiques and antique designs.

Perhaps one of the most relevant trends in our industry is the "pearl nucleus", which is a recognition of the emergence of pearls in unexpected places (including men). In fact, "Pearl Necklace Men" is one of the most popular search terms alongside "Pearl Ring Simple". People have also seen people looking for pearl dresses, wedding decorations, and even pearl-themed parties. Will 2022 be the year of the pearl?

Other notable trends include "dopamine dressing" (rainbow jewellery is perfectly integrated into the brightly colored clothing trend); "gothic dressing", which provides the exact opposite beauty; "Nailscapes", which will provide the perfect match with complementary rings; Celestial celebration", where the moon and stars are the core of the party theme and fashion (jewelry is already a popular way in this category and may continue); and "girlfriend aesthetics", friendship rings and tattoos are popular.

You can view the entire detailed report here, which is full of information and very interesting to read.

Top: Image courtesy of Pinterest

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